Last season they won the Bundesliga, DFB-Pokal and UEFA Champions League. German side also dominate in media sphere. They have great system of relations between club, players, coaching staff and supporters.
Director of FC Dynamo Kyiv official website Oleh Zadernovskyi was invited to Bayern headquarters to familiarize himself with work of Munich club media and to communicate with chief executive of the team Karl-Heinz Rummenigge, director of communications Markus Horvick, head coach Josep Guardiola and 2012/13 UEFA Best Player in Europe Franck Ribery.
Open door policy
Director of communications Markus Horvick has told that players’ communication with fans via club media is very important. One must keep doors open to create good atmosphere.
Still it’s necessary to hold the keys. Performers and staff know that first of all they must express their thoughts with a help of Bayern official website.
Web portal editorial director Stefan Hennesch has stated that main principles of Munich side MSM work are trust and responsible professionalism. The head coach of the team Josep Guardiola wants club media to have all possible information about players’ activities.
Franck Ribery has expressed his opinion as for Bayern communications policy:
- Even small details can be very important. If I refuse to communicate with somebody it can make the person unhappy, which in its turn can upset me. Players must respect themselves and everyone else.
Interaction with fans means a lot to me.
FC Bayern Munich head coach Josep Guardiola has informed that supporters play very important role for success of the team:
- It was a right decision to take charge of Bayern. Munich fans create great atmosphere. My task is to help players elicit their potential.
As for club MSM, I trust them and they trust me.
Oleh Zadernovskyi
